welcome to gut content!
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inte(r)n(a)tional gastro marketing
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delicious visuals
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by real humans for real humans
•
gastro photography, branding and nose to tail online marketing
•
let's make content!
welcome to gut content! • inte(r)n(a)tional gastro marketing • delicious visuals • by real humans for real humans • gastro photography, branding and nose to tail online marketing • let's make content!
service, please!
Are you proud of the stuff you serve? Is your restaurant or bar just the coziest it’s ever been? Do you work with the cutest staff in town? Then let’s show them to the world in the most fitting way!
Together, we’ll find the visual path that suits your place best — no overused filters or copy-and-paste solutions, just beautiful photos and videos that show exactly who you are.
Are your guests real people with real lives? Then let’s talk to them as such. We are proud to create our own content and breathe new life into your online presence with the help of our own brains and hands — with all of our long dashes being intentional! Yay!
Wanna own your narrative in the media? We also do long-format communication and media advertising: interviews, magazine editorials, press releases, website copies, commercials, and documentary treatments.
With a decade-long background in brand communication and international journalism spanning over the fields of gastronomy, fashion, design, culture and travel.
Looking for a brand new look for your establishment? Are you in need of a logo refresh or a few cute design templates for your upcoming events? Maybe a new website?
We can take care all of that — and more!
back of house
GUT content was founded in 2019 by Esther Karczag, an online gastro specialist and food photographer based in Copenhagen.
With a wide range of experience in the fields of gastronomy and social media spanning over a decade, an extensive background in copywriting and journalism, and a passion for food photography, GUT Content offers a nose-to-tail gastro marketing for restaurants, bars, bakeries, and FMCG brands.
In 2026, GUT Content was joined by two additional talents: an art director responsible for branding as well as a communication specialist, offering support with strategy, long-format content, and creative campaign services.
If you wanna know more, send us a message,
or check out our Instagram!
click, eat, repeat
order up!
Pan in one hand, phone in the other? Have you had enough with trying to do everything by yourself?
As someone wise once said, asking for help is not a sign of weakness, but one of strength. So why not reach out and do something cool together?
Just fill out some info, and we’ll be in touch shortly.